> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/company/glossary.md). # Glossary Definitions for GIMI campaign types, rewards, review, analytics and creator network terms. | Term | Meaning | | ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Approval bonus** | A fixed reward credited when a brand approves a qualifying submission. Paid on sourcing and distribution campaigns. | | **Boost** | An optional feature a creator pays for from their earnings to move a submission up a busy review queue. Does not guarantee approval. | | **Brand DNA** | The profile of your brand the Campaign Agent builds from your URL: colours, claims, audience and tone of voice. | | **Campaign** | A briefed opportunity a brand publishes on GIMI. Three types: sourcing, distribution and contest. | | **Campaign Agent** | The tool that drafts a full campaign brief from your website or product URL. | | **Campaign budget** | The budget a brand sets on GIMI for its campaigns and creator rewards. | | **Clean Engagement** | Engagement that passes GIMI's quality and integrity checks. Performance pay is calculated on it. | | **Content Health** | An overall view of the quality and integrity of campaign content and engagement. | | **Content Library** | The organization's store of approved campaign content. | | **Contest campaign** | A campaign with a deadline and winners. Prizes can be ranked, category-based or finalist payouts. | | **CPE** | Cost per Engagement. | | **CPM** | Cost per 1,000 eligible views or impressions. | | **CPO** | Cost per Output: average cost of each deliverable, often an approved submission. | | **CPV** | Cost per View. | | **Creator network** | All creators who have joined or interacted with your organization on GIMI. | | **Creator partner** | A creator a brand has tagged as a trusted collaborator. Shown as Creative Partner in some parts of the product. | | **Culture Drive Index** | A metric for whether content contributes to wider conversation, not only impressions. | | **Discover** | GIMI's public campaign discovery area. | | **Distribution campaign** | Creators publish on TikTok, Instagram, YouTube, X, Facebook, LinkedIn or Reddit and submit the link. GIMI tracks performance. | | **Earnings** | The rewards a creator has earned for approved work, shown in US dollars. Can be paid out or used for optional features. Cannot be bought, transferred or traded. | | **Finalists** | A contest prize type: a fixed payout to a set number of creators. | | **Flag** | A review action for inappropriate or high-risk content. Different from a decline. | | **Magic link** | A tracked invite link to a private campaign. | | **Max payout** | The most one submission can earn on a campaign. | | **Niche accounts** | Social accounts built around one audience each, run for a brand and fed with its best creator content. | | **Organization** | The brand, agency or company account that runs campaigns, manages campaign budgets and owns the creator network. | | **Performance pay** | A reward based on eligible views or engagement, using the brand's rates and caps. Distribution campaigns only. | | **Platform fee** | The percentage GIMI charges on the campaign budget. It depends on the plan. | | **Private campaign** | A campaign limited to invited or approved creators. | | **Public campaign** | A campaign open to eligible GIMI creators, optionally listed in Discover. | | **Request Edit** | A review action asking the creator to change something and resubmit. | | **Review period** | The 5 days a brand has to review a submission before it is approved automatically. | | **Reward pool** | The total budget committed to creator rewards on a campaign. | | **Service credit** | Unused campaign budget a brand can use on future GIMI campaigns. Has no cash value. | | **Shortlist** | An internal save for later. Not an approval and does not pay. | | **Sourcing campaign** | A campaign purely for content. Creators upload files and do not have to post. Paid with approval and Spotlight only. | | **Spotlight** | A brand-awarded bonus for outstanding content, on top of approval. | | **Submissions in review** | The maximum number of pending submissions a creator can hold at once. | | **Suspicious content** | A submission labelled by GIMI's automated signals for extra review. Not a finding of bad faith. | | **Viral Spread** | How far campaign content travelled through sharing. |