> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/analytics.md). # Analytics Read GIMI analytics including CPV, CPE, CPM, CPO, Clean Engagement, Culture Drive Index, Viral Spread, and Content Health. Analytics helps you measure campaign activity, performance, and efficiency. You can normally view it across the organization, for one campaign, by social platform, or across a date range. Always confirm which campaign and date range are selected before interpreting results. ## Core campaign metrics | Metric | Meaning | | ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Submissions** | Content entries submitted to the campaign | | **Approved submissions** | Submissions accepted by your moderation team | | **Approval rate** | Percentage of reviewed submissions that were approved | | **Views** | Eligible views from submitted social content. Numbers may change as platform data refreshes. High views do not automatically mean high-quality engagement. | | **Engagement** | Eligible interactions such as likes, comments, shares, reposts, bookmarks, and other supported actions | | **Approval spend** | Total spent on approval bonuses | | **Spotlight spend** | Total spent on Spotlight rewards | | **Performance spend** | Total paid through configured performance rewards | A lower approval rate may indicate an unclear brief, weak targeting, strict quality rules, missing mandatory requirements, or spam. A high rate may indicate clear instructions, strong creator fit, effective pre-selection, or a straightforward brief. Always read approval rate in context. ## What is Clean Engagement? Clean Engagement is intended to represent engagement that passes GIMI’s quality and integrity checks. It helps separate meaningful audience activity from suspicious, manipulated, or low-quality engagement. The exact calculation may include multiple trust and quality signals. ## What is CPV? **Cost per View** shows how much campaign spend was required to generate an eligible view. It is commonly calculated by dividing relevant campaign spend by eligible views. Use it to compare efficiency across campaigns, platforms, creators, and formats. ## What is CPE? **Cost per Engagement** shows how much campaign spend was required to generate an eligible engagement. It helps you see whether content created meaningful interaction rather than only passive reach. ## What is CPM? **CPM** is the cost per 1,000 eligible impressions or views, depending on the reporting methodology used in the campaign. It is useful for comparing creator distribution with other media channels. ## What is CPO? **Cost per Output** is the average cost of each relevant creator deliverable. Depending on the report, an output may be an approved submission or another defined unit of content. Confirm the reporting definition before using the figure externally. ## What is Viral Spread? **Viral Spread** is intended to show how broadly campaign content travelled through audience sharing and distribution. Higher spread may indicate that content was shared beyond its initial publication. **Viral Coefficient** is an advanced indicator of how effectively content expands beyond its initial audience. Use it to compare campaigns or creative concepts. ## What is the Culture Drive Index? GIMI’s Culture Drive metrics help brands understand whether campaign content is contributing to wider cultural conversation rather than only generating impressions. These may include: * Culture Drive Index * Culture Drive Share * Culture Drive Spread Interpret them alongside Clean Engagement, shares, comments, creator quality, content themes, and platform performance. Do not use one advanced metric in isolation. ## What is Content Health? Content Health is an overall view of the quality and integrity of campaign content and engagement. It may incorporate signals relating to content quality, engagement trust, submission health, platform behaviour, suspicious activity, and campaign balance. ## Platform breakdown, heat maps, and AI summary Use the platform breakdown to compare submission volume, views, engagement, spend, cost efficiency, approval rate, and creator participation. A platform with fewer views may still produce better engagement or stronger content. Heat maps may show where performance is concentrated — platforms, time, content activity, audience behaviour, geography, or campaign periods, depending on available data. GIMI may also provide an agent-generated summary of campaign performance. Use it alongside the underlying metrics, not as a substitute. --- # Agent Instructions This documentation is published with GitBook. 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