> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/brand-faqs.md). # Brand FAQs Answers to common GIMI brand questions on campaigns, rewards, moderation, analytics, funds, and your creator network. ### How do I create my first campaign? Switch into the correct organization, select **Create** in the top-right corner, then **Create Campaign**. Choose sourcing, distribution, or contest, complete the brief and rewards or prizes, then fund and publish. You can also start from **Campaigns** → **Create New Campaign**. See [Getting started](/gimi/for-brands/getting-started.md). ### How do I choose between sourcing, distribution, and contest campaigns? Pick the type from what you need creators to **do**: * **Sourcing** — upload files; no social post required * **Distribution** — create, publish on socials, submit the URL * **Contest** — deadline plus winners; can be distribution-style or sourcing-style Sourcing pays approval and Spotlight only (no performance). Distribution can combine approval, performance, and Spotlight. Contests use prizes. See [Campaign types](/gimi/for-brands/campaign-types.md). ### What is the difference between distribution and content sourcing? Distribution requires creators to publish on eligible social platforms and submit the URL. Sourcing requires creators to upload files for your organization to use. They do not have to post on their own socials. ### How do I run a private campaign? Create the campaign and set visibility to private. Invite creators with a magic link or member controls. Some private campaigns also allow applications you can approve or decline. See [Public vs private campaigns and magic links](/gimi/for-brands/public-vs-private-campaigns-and-magic-links.md). ### How do creators access a private campaign? They use a private access (magic) link, an invitation, or an approved application. They may still need to create or sign in to a GIMI account. The link onboards them into that campaign. ### How do I invite creators? On a private campaign, open Members or Access, generate a magic link, and share it by email, Discord, Slack, WhatsApp, DM, newsletter, or community channel. Use different links for different groups so you can track which channel performs. ### How do I set an approval bonus? Open **Reward Structure**, activate **Approval Bonus**, and enter the amount paid for each approved submission. Check limits and the reward pool before you save. Approving a qualifying submission can trigger that payment. ### How do performance rewards work? Performance rewards apply to **distribution campaigns**, not sourcing. Creators publish eligible content, submit the post, and you review it. Once eligible, GIMI tracks available performance signals (views, likes, comments, shares, and others you enable) and calculates rewards using your rates and limits. ### What is a Spotlight? A Spotlight is an extra reward for exceptional content, on top of ordinary approval. Configure the amount in **Reward Structure**, then Spotlight a submission from Submissions or, where available, the Content Library. Not every approved piece should be Spotlighted. ### What happens when I approve content? Depending on campaign type, approval may trigger an approval bonus, add the content to the Content Library, make a contest entry eligible for judging, and update analytics. On a **distribution** campaign it can also make the post eligible for performance rewards. Sourcing campaigns never pay performance. Review reward settings before you approve. ### Where does approved content go? Approved content is stored in your organization’s [Content Library](/gimi/for-brands/content-library-and-usage-rights.md). Confirm usage rights in the campaign terms before you reuse it. ### How do I decline a submission? Open the pending submission, select **Decline**, and choose a reason. Creators always see why the work did not qualify. ### How do I request an edit instead of declining? Select **Request Edit**, explain the change, and confirm. The creator is notified and can resubmit. ### What does suspicious content mean? GIMI flags submissions that may be spam, gamed, low-effort, duplicate, manipulated, or off-brief. The label means extra review is needed — not that the creator necessarily acted in bad faith. Do not approve on views alone. ### Can I filter submissions by TikTok? Yes. In **Submissions**, select the campaign, choose TikTok as the platform, and set the status you want (for example Pending). You can also filter by other platforms, format, Spotlight, shortlist, and suspicious. ### How do I shortlist content? Open the submission and select **Shortlist**. Shortlisting is an internal organisation tool. It does not replace approval and does not normally trigger a reward. ### Does Spotlighting pay the creator? It may trigger the configured Spotlight bonus. Check the campaign reward settings first. ### How do I find my best creators? Use the Leaderboard, Members, approved submissions, performance data, and Spotlight history. Do not evaluate on views alone. See [Creator network, Creative Partners, tags, and leaderboard](/gimi/for-brands/creator-network-creative-partners-tags-and-leaderboard.md). ### What is a Creative Partner? A creator your organization tags as a trusted or high-potential collaborator. Partner status can show your brand badge on their GIMI profile and makes them easier to re-invite to private or higher-value campaigns. ### Can I tag creators? Yes. From Members or Leaderboard, open a creator and add internal tags (for example UGC, AI Video, High Performer, Brand Safe). Keep the tagging system consistent. ### How do I view campaign analytics? Open **Analytics**. You can view the whole organization, one campaign, a platform, or a date range. Confirm the selection before you interpret results. ### What is CPV? Cost per View: relevant campaign spend divided by eligible views. Use it to compare distribution efficiency. ### What is CPE? Cost per Engagement: relevant campaign spend divided by eligible engagements. Use it to see whether content created interaction, not only reach. ### What is CPM? Cost per 1,000 eligible impressions or views, depending on the campaign’s reporting methodology. ### What is CPO? Cost per Output: average cost of each relevant creator deliverable (often an approved submission). Confirm the definition before you use the figure externally. ### What is the Culture Drive Index? An advanced metric for whether campaign content is contributing to cultural conversation, not only impressions. Read it with Clean Engagement, shares, comments, and platform performance — not in isolation. ### What is Clean Engagement? Engagement that passes GIMI’s quality and integrity checks, so you can separate meaningful activity from suspicious or low-quality engagement. ### How do I select contest winners? After the contest closes, open approved submissions, use the trophy or winner control, assign ranking / category / finalist positions, review the list, then release winners. ### When are contest winners paid? When you **release** the winners. Approval only makes an entry eligible for judging. Configured prizes distribute automatically on release. ### How do I add funds? Switch into the organization, select **Top Up** on the organization balance, enter the amount, choose a payment method, review the platform fee shown, and confirm. See [Funds, transactions, invoices, and fees](/gimi/for-brands/funds-transactions-invoices-and-fees.md). ### Where can I find my invoices? Open **Invoices** from the main organization navigation, then open and download the document you need. ### Where can I see creator payments? Open **Transactions** and filter by campaign, creator, or reward type. ### How do I add another team administrator? Open **Team**, invite the person by email, and assign the appropriate role. See [Team and organization settings](/gimi/for-brands/team-and-organization-settings.md). ### Can creators see other submissions? Only if you make contributions visible. GIMI recommends keeping submissions **private** for most brand campaigns. ### Should submissions be public? Usually no. Private submissions reduce copying, comparison, and disagreement, and protect unpublished work. Use public submissions when visibility or community voting is part of the concept. ### What budget should I start with? GIMI recommends starting with a meaningful test pool — **$2,000** is a common starting reward pool — then adjust based on participation and performance. ### Can I limit how many times a creator submits? Yes. Set a maximum number of submissions per creator, and optionally a **Submissions in Review** cap for how many pending items they can hold at once. ### Can I reward both views and content quality? Yes, on **distribution** campaigns: combine performance rewards with approval and Spotlight bonuses. Sourcing campaigns pay approval and Spotlight only — there is no performance/views payout, because creators are not required to post on socials. ### Can I change a campaign after publishing? Some information may be editable after publication. Avoid changing mandatory requirements or reward terms after creators have started. Contact GIMI support when a major live-campaign change is required. ### What should I do if a submission looks fraudulent? Open it, review suspicious-content signals, and decline or flag it. Do not approve based only on high engagement. ### How often should I moderate submissions? Regularly throughout the campaign. Daily is recommended for active campaigns. High-volume campaigns may need several sessions per day. ### What happens if I don't review a submission within 5 days? It is automatically approved. Brands have 5 days to moderate each creator submission. If a submission is not approved or declined within that time, GIMI approves it automatically, and it is treated as approved content. ### How do I get additional help? Check the relevant Help Center article, ask GIMI support, and include the campaign name, organization name, screenshots, the action you were trying to complete, and any error message. For billing, security, or urgent live-campaign issues, contact your GIMI account representative. 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