> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/creator-network-and-partners.md).

# Creator network and partners

Build a creator network with Members, creator partners, your own tags and the Leaderboard.

GIMI is built for long-term creator networks, not one-off campaigns. **Members** is the growing database of creators connected to your organization.

## How creators join your network

* They take part in one of your campaigns.
* They use a magic link to a private campaign.
* They apply and you approve them.
* You import them by CSV or send an invite link.
* You tag them as a creator partner.

See [Applications, invites and imports](/gimi/for-brands/creator-network-and-partners/applications-invites-and-imports.md).

## Review a creator profile

Open **Members**, find the creator and select their name.

A profile shows their handle, bio, social channels, previous submissions, campaign history, views, engagement, earnings, Spotlighted content, tags and the brands they are partnered with. Judge both creative quality and reliability.

## Creator partners

A creator partner is a creator you have chosen to keep. In some parts of the product this appears as **Creative Partner**. It is the same thing.

Tag someone when they consistently produce strong content, follow briefs, perform, understand your brand, or would suit your private campaigns.

1. Open **Members** or **Leaderboard**.
2. Select the creator.
3. Choose **Add as Creative Partner**.
4. Add your own category tags and save.

What changes for a creator partner:

* They see your invite-only campaigns.
* Your brand badge can appear on their GIMI profile.
* You can tier rewards so they earn more.

Only give partner status to creators you want to endorse.

## Tags

There are two layers:

1. **Creator partner.** The status that marks a creator as part of your network.
2. **Your own category tags.** Labels you create yourself, on top of partner status, to organise the network however you work.

Category tags are completely custom. GIMI does not give you a fixed list. You type the tag you want and it exists.

Examples other brands use, purely as inspiration: UGC, Editor, Clipper, AI creator, Face creator, Walkthrough creator, Product reviews, High performer, Brand safe, Spanish speaking, UK. If cheesecake is a useful category for your brand, make it a tag.

Tags make the network useful. Send an editing brief to the creators you tagged as editors and a walkthrough brief to your walkthrough creators.

{% hint style="info" %}
Keep your own system consistent. Too many loose tags make the database hard to use.
{% endhint %}

## Find your best creators

Open **Leaderboard** and rank by submissions, approved submissions, views, engagement, earnings or Spotlight count, for one campaign or all campaigns.

{% hint style="info" %}
The creator with the most views is not always your best creator. Weigh quality, brief accuracy, approval rate, reliability and originality. Use the Leaderboard to discover people, not as the only test.
{% endhint %}

## Put the network to work

* Brief partners first in [private campaigns](/gimi/for-brands/campaign-types/public-and-private-campaigns.md).
* Repost their winning content on your [socials](/gimi/for-brands/content-library-and-ownership/schedule-content-to-your-socials.md) and [niche accounts](/gimi/for-brands/content-library-and-ownership/niche-accounts.md).
* Track views, engagement and earnings per creator over time.