> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/distribution-campaigns.md).

# Distribution campaigns

Run a GIMI distribution campaign so creators publish on TikTok, Instagram, YouTube, X, Facebook, LinkedIn, or Reddit and submit the URL.

In a distribution campaign, creators **create the content and publish it** on socials, then submit the URL. GIMI tracks available performance signals.

Supported platforms (enable only the ones that fit the brief):

* TikTok
* Instagram
* YouTube
* X
* Facebook
* LinkedIn
* Reddit

## When should I use distribution?

Distribution is useful for:

* Product awareness and social reach
* Launch campaigns
* Viral content and creator advocacy
* Tool demonstrations and tutorials
* Brand challenges
* User-generated social proof
* Community participation

## How do I select platforms?

1. Choose distribution during campaign creation.
2. Review the available social platforms.
3. Activate platforms creators are allowed to use.
4. Deactivate platforms that are not relevant.
5. Put any platform-specific requirements in the brief.

{% hint style="warning" %}
Avoid selecting every platform unless the campaign genuinely works across all of them. A TikTok-style vertical video brief may not be appropriate for LinkedIn or Reddit without extra instructions.
{% endhint %}

## How do creators get paid on a distribution campaign?

Use the [reward structure](/gimi/for-brands/rewards-approval-performance-spotlight-pools-and-limits.md):

1. The creator publishes eligible content.
2. They submit the social post to the campaign.
3. Your team reviews it.
4. Once eligible, GIMI tracks available performance information.
5. Rewards are calculated using your rates and limits.

A hybrid structure — approval bonus + performance + Spotlight — is the usual recommendation so you pay for quality **and** distribution.

## What belongs in a distribution brief?

* Required tags, mentions, hashtags, and disclosures
* Allowed platforms and format (for example vertical 15–45 seconds)
* What to submit (the public post URL)
* How creators earn
* What will get a submission declined (copyrighted footage, fake engagement, missing tags)

Need files rather than posts? Use a [sourcing campaign](/gimi/for-brands/sourcing-campaigns.md). Need a deadline and winners? Use a [contest](/gimi/for-brands/contest-campaigns.md) in distribution style.


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