> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/how-to-use-gimi.md). # How to use GIMI Use GIMI to find creators who fit your brand, make them Creative Partners, and grow a vetted army of AI content creators. Public campaigns cast the net. Private campaigns let you review profiles and a GIMI is not a one-off challenge tool. The strategy is to **find creators who fit your brand, vet them, make them Creative Partners, and keep briefing that group** until you have an army of AI content creators you already trust. Public campaigns find people. Private campaigns work with the people you have chosen. ## What is the GIMI strategy? 1. **Cast a net** with a public campaign if you do not already have the right creators. 2. **Pinpoint** who actually suits the brand: on-brief work, brand-safe, reliable, the right style. 3. **Make them Creative Partners** and tag them so they stay in your network. 4. **Run private campaigns** for that group: review profiles, let people in, approve their content. 5. Repeat. Each public campaign should leave you with a stronger private roster, not just a pile of one-off files. This works on [sourcing](/gimi/for-brands/sourcing-campaigns.md), [distribution](/gimi/for-brands/distribution-campaigns.md), and [contest](/gimi/for-brands/contest-campaigns.md) campaigns. The campaign type is *what they make and how they get paid*. Public vs private is *who is allowed to try*. {% hint style="info" %} Do not stay on public forever. Public is recruitment. The long-term asset is a vetted Creative Partner network you can brief again. {% endhint %} ## When should I run a public campaign? Use a **public** campaign when you do not already have enough of the right people. A public campaign is a net: it shows up to eligible creators on GIMI (and in Discover if you turn that on). You get volume and variety. Your job is not to keep every submission. It is to **spot the creators worth keeping**. After you approve work, open the creator's profile and ask: * Do they match the brand (tone, craft, audience, markets)? * Did they follow the brief? * Would you want this person on the next campaign without recasting? If yes, add them as a [Creative Partner](/gimi/for-brands/creator-network-creative-partners-tags-and-leaderboard.md). Then invite them into private campaigns. Public is the right first move for a new brand on GIMI, a new market, a new content format (for example AI UGC or product ads), or whenever the current roster is too small. Details: [Public vs private campaigns and magic links](/gimi/for-brands/public-vs-private-campaigns-and-magic-links.md). ## When should I run a private campaign? Use a **private** campaign when you already know who you want, or when you want people to **apply so you can read their profile before they create**. Private is how you run the army: * Look at profiles, previous work, socials, and GIMI history. * Let the right people in (invite, magic link, or approve an application). * Approve the content they submit. Use private for Creative Partners, ambassador work, higher-value briefs, sensitive products, and any campaign where you would rather brief 30 people you trust than 3,000 strangers. Creators you have not vetted should not be on these briefs. ## How do I turn public finds into Creative Partners? {% stepper %} {% step %} Run a public campaign with a clear brief. Keep submissions private unless visibility is part of the concept. {% endstep %} {% step %} Review and approve only on-brand work. Spotlight the ones that set the quality bar. {% endstep %} {% step %} Open Members or the Leaderboard. Open each strong creator's profile. Do not pick on views alone. {% endstep %} {% step %} Add them as a Creative Partner and tag them (for example AI Video, UGC, Brand Safe, UK). {% endstep %} {% step %} Create the next campaign as **private**. Invite those partners, or let people apply and admit them from their profile. {% endstep %} {% endstepper %} The point of GIMI is a reusable creator network, not a single spike of submissions. [Creator network, Creative Partners, tags, and leaderboard](/gimi/for-brands/creator-network-creative-partners-tags-and-leaderboard.md) covers the buttons. This page is the reason to use them. ## How should AI companies use this? If you already have generation tools, GIMI is how you find **humans who can use those tools in your brand's voice**, then keep them. Public campaign: make content with our product / in our aesthetic. Pinpoint who is actually good. Creative Partners: your vetted AI creator roster. Private campaigns: only that roster gets the next brief, and you approve what they file or post. That is the army: not every creator on GIMI, the ones you have already vetted. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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