> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/sourcing-campaigns.md).

# Sourcing campaigns

Run a GIMI sourcing campaign so creators upload video, image, design, ads, UGC, or AI-generated files without posting on socials.

A sourcing campaign is **purely for content**. Creators upload files. They do not have to post on their social accounts.

They may upload:

* Video files
* Images
* Graphics
* Advertisements
* Product demonstrations
* AI-generated creative work
* Raw footage
* Edited assets
* Other campaign deliverables

## When should I use sourcing?

Sourcing works well for:

* Paid advertising assets
* Organic social content
* Creative testing
* Product visuals
* AI-generated assets
* UGC-style videos
* Brand-owned content
* Content libraries
* Creative ideation

## What should the brief spell out?

Your [campaign brief](/gimi/for-brands/write-a-campaign-brief.md) should make all of this explicit:

* File type
* Expected duration or dimensions
* Whether raw files, edited files, or both are needed
* Where the brand plans to use the content
* Usage-rights requirements
* Whether the creator must appear in the content
* Whether AI-generated content is allowed

## How do creators get paid on a sourcing campaign?

Sourcing campaigns **do not include performance-based payouts**. There is no views or engagement reward, because creators are not required to post on socials.

Pay for sourced files with:

* **Approval bonus** — the primary reward, paid when you accept a qualifying file
* **Spotlight bonus** — for exceptional uploads

Set a [reward pool](/gimi/for-brands/rewards-approval-performance-spotlight-pools-and-limits.md), submission limits, and usage terms before you publish.

{% hint style="info" %}
Need reach as well as files? Run a [distribution campaign](/gimi/for-brands/distribution-campaigns.md) instead, or a [contest](/gimi/for-brands/contest-campaigns.md) that uses file upload if you want a deadline and winners.
{% endhint %}


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