> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-brands/write-a-campaign-brief.md).

# Write a campaign brief

Write a GIMI campaign brief with a clear task, must-include requirements, content type, assets, and how creators earn.

A strong brief is one of the most important parts of a successful campaign. Creators should understand what to create, why, what to include, what to avoid, how they will be rewarded, when it ends, and how work will be judged.

## Campaign name

Choose a clear, recognisable name. It should be easy to understand, connect to the idea, mention the brand or product where it helps, and feel worth opening.

Examples: *Turn Anything Into an Ad*, *Create the Future of Fashion*, *Show Us Your Best AI Product Demo*.

## Campaign description

Keep the opening direct. Creators should understand the core task in the first few sentences.

A useful structure:

1. **The idea** — the campaign concept
2. **What to create** — expected content
3. **How to create it** — format, style, tools, or process
4. **What to submit** — upload or link
5. **How creators earn** — reward or prize summary
6. **Important restrictions** — anything that will get a submission declined

### Example (distribution)

Create a short video showing how an everyday product could be transformed into a cinematic advertisement using AI.

Your video should be between 15 and 45 seconds and formatted vertically for TikTok or Instagram Reels.

Start with the original product, show the transformation, and finish with the completed advertisement.

The final post must tag @BrandName and include #BrandAIChallenge.

Creators can earn an approval bonus for qualifying content, additional performance rewards based on eligible social results, and Spotlight bonuses for outstanding submissions.

Submissions containing copyrighted footage, unrelated content, fake engagement, or content that does not follow the brief may be declined.

### Example (sourcing)

Upload a 15–45 second vertical product video as an MP4. Do not post it on socials. Submit the file only.

Creators earn an approval bonus for qualifying files and Spotlight bonuses for outstanding work. Sourcing campaigns do not pay performance rewards.

Submissions that miss the required duration, use the wrong product, or fail the brief may be declined.

## What belongs in Must Include?

Use **Must Include** only for genuinely mandatory requirements. If something appears here, creators may expect a decline when it is missing.

Typical items: brand mentions, social handles, hashtags, product names, required phrases, links, disclosures, calls to action.

Examples: tag @BrandName, include #BrandChallenge, mention the full product name, include “Made with \[Tool Name]”, add the campaign URL, include the required advertising disclosure.

Check every handle and hashtag before publishing. A misspelled handle can affect every submission.

## Which content type should I select?

Choose the closest category and explain the rest in the brief:

| Type             | Meaning                                                                                                       |
| ---------------- | ------------------------------------------------------------------------------------------------------------- |
| **UGC**          | Creator-led, native-feeling content: testimonials, reactions, tutorials, day-in-the-life, talking-head, demos |
| **Edit**         | Editing supplied footage, assets, or materials                                                                |
| **Remix**        | A new interpretation of existing content, trends, or supplied assets                                          |
| **Clip**         | Short-form cut from longer source material                                                                    |
| **AI-generated** | Content created primarily with generative AI tools                                                            |
| **Open brief**   | Creators choose their own approach                                                                            |

## How do I add references and assets?

You can include Google Drive links, brand folders, product images, logos, fonts, previous examples, mood boards, reference videos, guidelines, scripts, audio, and product information.

Before publishing, check that links work, folders are accessible, files are labelled, assets are current, and usage restrictions are explained. Do not upload confidential information unless the campaign is restricted.

A short **video brief** can explain the idea, what good looks like, common mistakes, tone, and how to participate. The written brief must still contain every mandatory rule — creators should not have to watch a long video to find one.

## Thumbnail, banner, and extra terms

The **thumbnail** is what creators see when discovering the campaign. Use a distinctive, brand-true image with minimal text that still works at a small size.

The **banner** appears on the campaign page. Keep important text away from the edges in case of cropping.

GIMI provides standard campaign infrastructure and terms. Add specific conditions when you need them: usage rights, brand safety, eligibility, geography, age, disclosures, IP, product claims, contest judging, prize conditions, or confidentiality. Have legal or marketing review campaign-specific terms where necessary.


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