> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/for-creators/how-it-works.md).

# How it works

Join GIMI sourcing, distribution, or contest campaigns, submit work that matches the brief, get approved, and earn from quality, Spotlight, distribution performance, or prizes.

{% embed url="<https://www.youtube.com/shorts/Rfuke0JbRgs>" %}

GIMI is for people who create quality content and want a fair way to get paid for it — not for influencer middlemen.

Brands run three kinds of campaigns. You can join any of them:

* **Sourcing** — upload files (video, image, design, ads, UGC, AI-generated, raw). You do not have to post on your socials.
* **Distribution** — create the content, publish it on TikTok, Instagram, YouTube, X, Facebook, LinkedIn, or Reddit, then submit the URL. GIMI tracks performance.
* **Contest** — a deadline plus winners. A contest may ask you to post on socials **or** just upload a file. Approval makes you eligible for judging; prizes are paid when the brand releases winners.

## How do I get started?

{% stepper %}
{% step %}
**Find a campaign.** Browse live campaigns that match your interests. Public campaigns are open to anyone. Private campaigns are invite-only (you may need a magic link or an approved application).
{% endstep %}

{% step %}
**Read the brief.** Check the campaign type, required format, must-include tags, and how you earn (approval and Spotlight on sourcing; approval, performance, and Spotlight on distribution; or contest prizes).
{% endstep %}

{% step %}
**Create the work.** Use the tools you prefer — cameras, editors, or AI generators — as long as you follow the brief.
{% endstep %}

{% step %}
**Submit.** For distribution and distribution-style contests, post on an allowed platform with the required tags, then submit the public URL. For sourcing and sourcing-style contests, upload the file on GIMI.
{% endstep %}

{% step %}
**Get approved and earn.** Brands review submissions. On sourcing, approval can pay an approval bonus plus a possible Spotlight. On distribution, approval can also make you eligible for performance rewards. In a contest, approval enters judging. Follower count does not decide approval.
{% endstep %}

{% step %}
**Track and withdraw.** Watch performance in your account and withdraw earnings from your profile. See [Earning and withdraw](/gimi/for-creators/earning-and-withdraw.md).
{% endstep %}
{% endstepper %}

## Why GIMI is different

* **Quality earns, regardless of following.** Make work that matches the brief. Get paid when it is approved.
* **Immediate rewards for craft.** Approval bonuses pay for qualifying work, not only viral work.
* **Performance multiplies distribution.** Standout social posts can earn performance rewards and Spotlights.
* **Cross-platform income.** Post where your audience is. GIMI tracks supported platforms.
* **Global payouts.** Withdraw in fiat or crypto from your GIMI wallet.

The more qualifying content you create, the faster you [level up](/gimi/for-creators/gimi-level-system.md). Higher levels mean more trust from brands and extra perks.

***

Already creating on GIMI? Keep briefs close, submit only public working links, and stay inside [Credibility and trust](/gimi/for-creators/credibility-and-trust.md) rules so earnings are not paused.


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