> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/welcome-to-gimi.md).

# Welcome to GIMI

GIMI is the infrastructure for the AI creator economy. Brands — including AI companies — use it to get social posts, design, and UGC by paying creators when generation tools are not enough on their own.

Instead of chasing files, links, reviews, and payouts in spreadsheets, your team runs the full loop in one place: brief, submissions, moderation, rewards, analytics, and a reusable creator network.

## What you can run

GIMI has **three campaign types**:

| Type             | What creators do                                                                                                                                     | How they get paid                                                                                                                    |
| ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| **Sourcing**     | Upload files (video, image, design, ads, UGC, AI-generated, raw). They do not have to post on socials.                                               | Approval and Spotlight only. No performance-based payouts.                                                                           |
| **Distribution** | Create the content **and** publish it on TikTok, Instagram, YouTube, X, Facebook, LinkedIn, or Reddit, then submit the URL. GIMI tracks performance. | Approval, performance, and Spotlight rewards                                                                                         |
| **Contest**      | Create and share (distribution-style) **or** upload files (sourcing-style) before a deadline.                                                        | Ranked prizes, category prizes, and finalists. Approval makes an entry eligible for judging; winners are paid when you release them. |

{% hint style="info" %}
**Sourcing** pays approval and Spotlight only (no performance). **Distribution** can combine approval, performance, and Spotlight. **Contests** use prizes. Do not think of GIMI as “Reward vs Contest, then pick a format.”
{% endhint %}

## For brands

Launch public or private campaigns, review submissions, spotlight standout work, store approved assets in a Content Library, and grow a tagged creator network.

Start here:

* [Getting started](/gimi/for-brands/getting-started.md)
* [Campaign types](/gimi/for-brands/campaign-types.md)
* [Write a campaign brief](/gimi/for-brands/write-a-campaign-brief.md)
* [Brand FAQs](/gimi/for-brands/brand-faqs.md)

## For creators

Join sourcing, distribution, or contest campaigns. Create work that matches the brief, get approved, and earn from quality, Spotlight, distribution performance, or contest prizes — not follower count.

Start here:

* [How it works](/gimi/for-creators/how-it-works.md)
* [Earning and withdraw](/gimi/for-creators/earning-and-withdraw.md)
* [Creator FAQs](/gimi/for-creators/creator-faqs.md)


---

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