> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/welcome-to-gimi.md).

# Welcome to GIMI

GIMI is the infrastructure for creator partner programs. Brands source and distribute content at scale and build a creator network around their brand.

GIMI is the infrastructure for creator partner programs, built for the AI creator economy.

Brands use GIMI to source and distribute content at scale. We filter the noise, track performance, and manage and reward thousands of creators worldwide. Every campaign grows a creator network around your brand.

Creators use GIMI to join campaigns from brands they like, submit content or links to their posts, and get rewarded for quality and performance.

## How it works

{% stepper %}
{% step %}

### Brief

The brand sets the objective, rules and rewards. Campaigns are open to everyone or invite-only.
{% endstep %}

{% step %}

### Approve

Creators submit content or links to their live posts. AI filters the noise. The brand approves what works.
{% endstep %}

{% step %}

### Reward and repeat

Approved creators are rewarded. The brand reposts winners on its socials and niche accounts, tags the best creators as creator partners, and briefs again.
{% endstep %}
{% endstepper %}

## Three campaign types

| Type             | What creators do                                                                              | How they get rewarded                                          |
| ---------------- | --------------------------------------------------------------------------------------------- | -------------------------------------------------------------- |
| **Sourcing**     | Upload files: video, image, design, ads. No social post required.                             | Approval bonus and Spotlight. No performance pay.              |
| **Distribution** | Publish on TikTok, Instagram, YouTube, X, Facebook, LinkedIn or Reddit, then submit the link. | Approval bonus, performance pay and Spotlight.                 |
| **Contest**      | Post or upload before a deadline.                                                             | Ranked, category or finalist prizes when winners are released. |

{% hint style="info" %}
GIMI is not a one-off UGC marketplace. Each campaign should leave you with a stronger network of creator partners you can brief again, instead of a spray and pray approach that starts from zero every time.
{% endhint %}

## Pick your guide

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>I am a brand</strong></td><td>Set up your organization, launch a campaign, review, reward and distribute.</td><td></td></tr><tr><td><strong>I am a creator</strong></td><td>Join campaigns, submit your work, earn and get paid.</td><td></td></tr><tr><td><strong>Terms and privacy</strong></td><td>General Terms of Use, campaign budgets and refunds, and the Privacy Policy.</td><td><a href="/gimi/company/general-terms-of-use.md">General Terms of Use</a></td></tr></tbody></table>

## Content on GIMI

Content can be filmed, edited, made with AI tools, or a mix. Creators bring the ideas and direct the tools. Brands approve everything before it is rewarded.

Need help? Email <support@gimi.co> or see Contact.