> For the complete documentation index, see [llms.txt](https://gimi.gitbook.io/gimi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gimi.gitbook.io/gimi/glossary.md). # Glossary Definitions for GIMI campaign types, rewards, moderation, analytics, and creator-network terms. ### Approval bonus A fixed payment credited when a brand approves a qualifying submission. Paid on sourcing and distribution campaigns (and does not, by itself, mean a contest win). ### Campaign A briefed opportunity a brand publishes on GIMI. GIMI has three types: sourcing, distribution, and contest. ### Clean Engagement Engagement that passes GIMI’s quality and integrity checks. Used so performance rewards reflect real audience activity rather than botting, boosting, or manipulation. ### Content Health An overall view of the quality and integrity of campaign content and engagement, including trust and suspicious-activity signals. ### Content Library The organization store of approved campaign content — social posts, uploads, source files, shortlists, and Spotlighted work. ### Contest campaign A campaign with a deadline and winners. Prizes can be ranked, category-based, or finalist payouts. A contest can be distribution-style (create and share) or sourcing-style (file upload). Approval makes an entry eligible for judging; winners are paid when results are released. ### CPO (Cost per Output) Average cost of each relevant creator deliverable, often an approved submission. Confirm the reporting definition before using it externally. ### CPE (Cost per Engagement) Campaign spend required to generate an eligible engagement. ### CPM Cost per 1,000 eligible impressions or views, depending on campaign reporting methodology. ### CPV (Cost per View) Campaign spend required to generate an eligible view. ### Creative Partner A creator your organization tags as a trusted collaborator. Partner status can display your brand badge on their GIMI profile. ### Creator Network All creators who have joined or interacted with your organization’s community on GIMI. ### Culture Drive Index A metric for a brand’s ability to shape cultural conversation, not only generate impressions. Related metrics may include Culture Drive Share and Culture Drive Spread. ### Discover GIMI’s public campaign discovery area. Public campaigns can be listed there when you enable Discover visibility. ### Distribution campaign Creators create the content, publish it on eligible socials (TikTok, Instagram, YouTube, X, Facebook, LinkedIn, Reddit), and submit the URL. GIMI tracks available performance. ### EES (External Engagement Score) A score reflecting engagement on external social platforms. Used in analytics alongside other performance measures. ### Finalists A contest prize type: a fixed payout to a set number of top creators, each receiving the same amount. ### Flag A moderation action for inappropriate, severely off-brief, or high-risk content that may need further internal review. Different from a normal decline. ### Magic link A unique invite link for a private campaign, with tracking for visits, sign-ups, and members. ### Organization The brand, agency, or company account that runs campaigns, holds funds, and owns the creator network. Distinct from a personal user account. ### Performance reward A payout based on eligible views or engagement on social platforms, using the rates and caps the brand configures. Available on **distribution campaigns only**, not on sourcing. ### Private campaign A campaign limited to invited or approved creators, typically accessed via magic link or application. ### Public campaign A campaign available to eligible GIMI creators, and optionally listed in Discover. ### Request Edit A moderation action that asks the creator to change specific things and resubmit, instead of approving or declining outright. ### Reward pool The total budget committed to creator payouts on a sourcing or distribution campaign. ### Shortlist An internal save for later. Shortlisting does not approve content and does not normally pay the creator. ### Sourcing campaign A campaign purely for content. Creators upload files (video, image, design, ads, UGC, AI-generated, raw). They do not have to post on socials. Paid with approval and Spotlight only — no performance-based payouts. ### Spotlight / Spotlight bonus A brand-awarded bonus for outstanding content, on top of ordinary approval. ### Submissions in Review The maximum number of pending, unreviewed submissions a creator can hold at once. ### Suspicious content A submission flagged by GIMI’s automated signals for extra review (spam, gamed engagement, duplicates, irregular activity). Not an automatic finding of bad faith. ### UGC (User-generated content) Creator-led content that feels native to social media — testimonials, reactions, tutorials, talking-head videos, and similar. ### Viral Coefficient An advanced indicator of how effectively content expands beyond its initial audience. ### Viral Spread How broadly campaign content travelled through sharing and further distribution. --- # Agent Instructions This documentation is published with GitBook. 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