🕵️Glossary

Let's lay down some definitions

Bonus Rewards

Non-monetary incentives offered on GIMI, such as VIP experiences, backstage passes, exclusive merchandise, or shoutouts. These rewards motivate users to create authentic content and engage deeply with brands and creators.

Boost

A $1 feature that allows creators to skip the moderation queue and gain faster visibility on campaigns. Boosting helps your content reach brands and audiences sooner, increasing the chances of getting spotlighted — though it doesn’t guarantee approval.

Brands

Organizations, startups, scale-ups, influencers, podcasts, events, festivals, consumer products, drinks — essentially any entity looking to run authentic UGC campaigns through GIMI.

Branded UGC

User-generated content created around a brand’s products, services, or message. GIMI helps brands turn this content into powerful ad assets by offering users incentives to create and share posts authentically.

Campaigns

Interactive missions or challenges launched by brands on GIMI. Campaigns provide clear objectives, creative briefs, and rewards — from cash and experiences to recognition — encouraging creators to produce engaging UGC around a brand’s theme or IP.

Clipping

The act of taking long-form content (like podcasts or YouTube videos) and repurposing it into 30-60-second short-form videos for platforms such as TikTok, Instagram Reels, or YouTube Shorts.

Content Moderation

The process of reviewing and ensuring that user-generated content meets GIMI’s platform standards and brand guidelines. GIMI uses a mix of AI-powered moderation and human review to guarantee quality, authenticity, and compliance.

Creative Contributors

Everyday users who participate in GIMI campaigns by creating original or remixed content related to a brand or creator’s work. GIMI empowers these individuals to express creativity, build their portfolio, and earn for their impact.

Creator Credits (CCs)

The in-platform reward system that powers GIMI’s economy. Users earn Creator Credits based on genuine engagement (likes, views, shares, comments) on approved posts. CCs can be redeemed for real-world payouts or used to unlock premium features.

Derivative Content

Creative work inspired by or built upon an existing piece of intellectual property — such as remixes, mashups, fan edits, covers, or reinterpretations. GIMI enables this process legally and transparently, rewarding creators for reimagining existing IP.

Distribution Channels

Social platforms where GIMI content lives and grows, such as TikTok, X, YouTube, Instagram, and Reddit. GIMI tracks engagement across these networks to calculate Creator Credit rewards and boost visibility.

External Engagement Score (EES)

GIMI’s unified metric that quantifies interactions across external platforms. EES combines likes, shares, views, impressions, and comments into one score — helping distribute Creator Credits fairly based on real reach and impact.

Intellectual Property (IP)

Creative works like art, music, stories, or designs that are legally owned and protected. On GIMI, brands and creators can define IP ownership rules for their campaigns, ensuring transparency and fair licensing for all participants.

Licensing

The process of granting legal permission to use someone’s intellectual property. GIMI ensures every campaign has clear terms defining how brands and creators can use content, maintaining transparency and rewarding fair participation.

Moderation

The review process for campaign submissions to ensure they fit brand briefs and platform guidelines. Moderation filters out spam, low-quality, or off-brief content, keeping campaigns creative, safe, and fair.

Monetization

Turning creativity into income. On GIMI, creators earn money through campaigns based on engagement performance, while brands gain high-performing user content for their marketing efforts.

Organizations

A broad term for entities that launch campaigns on GIMI — including brands, artists, agencies, entertainment companies, and Web3 projects. They use GIMI to crowdsource creative content and drive engagement around their assets.

Remixing

Reimagining existing content — adapting or transforming it in a way that retains the original spirit but adds new perspective, creativity, or humor. GIMI celebrates remixing as a cornerstone of internet culture and modern storytelling.

Spotlight

A brand-driven feature that highlights standout creator submissions. When your content is spotlighted, you earn extra rewards, visibility, and credibility across the platform.

User-Generated Content (UGC)

Original content created by everyday users — not professional marketers — and shared publicly online. UGC can be videos, photos, memes, stories, reviews, or remixes created as part of GIMI campaigns.