🎶Label.IQ — Your PFP, Your AIMV
A startup’s MVP meets UGC validation.
Overview
Label.IQ is an emerging AI music startup that simplifies music video creation by blending user input with generative visuals and soundtracks. As an early-stage company, the team wanted to test a key question: could fans become an extension of the creative process and help shape the brand’s identity through their own imagination?
With no large ad budget and a desire to activate its existing community, Label.IQ partnered with GIMI to launch a small but bold campaign designed to invite fans into the mix—literally.
The Campaign
Label.IQ’s brief was simple: remix your profile picture using our style, beats, and visual aesthetic. The challenge turned a basic selfie into a creative playground. Fans could transform themselves into AI-generated music video art, powered by Label.IQ’s soundtracks and creative direction.
The campaign ran for one week across X and TikTok, where users shared their remixes, duets, and collaborative takes. GIMI tracked engagement across posts, ensuring verified, authentic participation while surfacing standout submissions through the spotlight feature.
Key Results
Total Spend: $200
Total Views: 67,000+
Total Engagements (likes, shares, comments): 3,000+
Cost per Engagement (CPE): $0.066
Cost per View (CPV): $0.0029
Average Engagement Rate: 4.4%
Impact
In just a few days, Label.IQ’s campaign sparked a wave of creative participation, driving thousands of organic impressions from fans who took pride in remixing the brand’s signature aesthetic. The user-generated videos became a live gallery of creativity, strengthening Label.IQ’s positioning as a brand built on co-creation rather than consumption.
The campaign proved that giving people creative tools and a simple prompt can outperform any polished ad campaign—especially when powered by genuine participation.
Takeaway
Give your community creative tools and a reason to play, and they’ll build your brand for you.
A Few Submissions:
Last updated