👟Culture Kicks — Turning Sneaker Culture Into a Movement
Where sneaker culture meets creativity.
Overview
Culture Kicks, a rising sneaker and lifestyle brand, sits at the intersection of urban culture and fashion. Known for their viral Sneaker Valuation videos, the brand wanted to take the next step—transforming fans into creators and turning sneaker passion into social proof.
To achieve this, they launched a 4-week campaign on GIMI inviting users to create UGC celebrating sneaker culture through short videos, remixes, and creative storytelling. The goal was to generate community-led content that merged authenticity, street style, and individuality.
The Campaign
Participants were encouraged to showcase their sneakers in action—styling them, unboxing them, remixing old sneaker clips, or even rating their friends’ collections. The result was a vibrant wave of user-generated videos that blended creativity, culture, and community across TikTok, Instagram, and YouTube Shorts.
The campaign quickly went viral, reaching audiences far beyond the sneaker niche. Influencers and everyday creators alike jumped in, helping the brand create a living, breathing movement around streetwear and self-expression.
Key Results
Duration: 4 weeks
Total Submissions: 3,000
Impressions: 2.4M
Engagement Rate: 13.7%
Viral Coefficient: 180%
Campaign Spend: $2,500
Impact
By turning fans into the voice of the brand, Culture Kicks built deeper loyalty and generated thousands of authentic sneaker stories that now live across social media—fueling both organic growth and long-term brand equity.
Takeaway
When your community becomes your creative agency, culture becomes your most powerful marketing asset.
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