🥊Dirty Boxing Championship: Clip, Remix, and Edit
Overview
DBX (Dirty Boxing Championship), co-founded by UFC legends Mike Jones and Mike Perry, set out to ignite global fight culture through creativity. Ahead of their highly anticipated Miami fight, the duo partnered with GIMI to turn fans into promoters—launching a three-week campaign that invited users to clip, remix, and edit fight-related content.
The mission was simple: transform every fan post into a powerful promotion tool for the DBX brand and event.
The Campaign
Instead of relying on expensive ad buys or influencer deals, DBX empowered its own audience to create. Fans were encouraged to remix fight footage, reaction videos, commentary, and memes—expressing their passion for the sport in raw, authentic ways. Within days, creators across TikTok, X, and Instagram were generating cinematic edits, humorous clips, and fan-driven narratives that amplified DBX’s message far beyond its immediate community.
Key Results
Duration: 3 weeks
Total Submissions: 110
Total Impressions: 320,000
Total Engagements (likes, shares, comments): 2,700
Viral Coefficient: 156%
Cost per View (CPV): $0.006
Impact
The campaign proved that fight fans aren’t just spectators—they’re creators. By turning its audience into content producers, DBX generated authentic storytelling, global reach, and measurable ROI at a fraction of traditional marketing costs.
Takeaway
When you hand the gloves to your fans, they don’t just watch the fight—they become the fight.
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