🐾Pluto Pets — Pet Care with Heart
A startup’s MVP meets UGC validation.
Overview
Pluto Pets, an early-stage app designed for pet owners, had one clear mission: make pet care more human. Founded by veterinarian Olivia, the platform aimed to connect pet lovers through shared experiences, advice, and tools that make looking after animals easier and more joyful.
With no major marketing budget, Olivia turned to GIMI to test whether authentic community content could drive awareness and validate her app’s features in real time.
The Campaign
Pluto launched a community campaign asking users to create and share UGC about their daily pet experiences—from short stories and cute moments to practical care tips and app use cases. The brief encouraged creativity, warmth, and storytelling.
Through GIMI’s campaign engine, pet owners submitted content directly from their social media platforms, tagging Pluto Pets to reach new audiences. The content moderation system ensured high-quality, relevant posts, while GIMI’s Engagement Engine tracked verified views, likes, and shares to calculate each creator’s rewards.
Key Results
Total Spend: $828.47
Total Contributions: 300
Total Engagements (likes, shares, comments): 54,164
Total Views: 596,459
Average Cost per Engagement (CPE): $0.015
Average Cost per View (CPV): $0.0013
Impact
What began as a small-scale product validation campaign quickly turned into a wave of genuine user stories and emotional engagement. Hundreds of creators shared videos of their pets and experiences with the app, helping Pluto generate both visibility and user trust.
The content didn’t just promote the brand—it provided real product feedback from engaged users. Olivia was able to identify which features resonated most, gather testimonials, and organically attract new app downloads through peer influence.
Takeaway
The best product validation isn’t a survey—it’s user-generated love. Pluto Pets proved that when you empower a passionate community to tell your story, authenticity drives both engagement and insight.
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