🟨The Original BlockBook Campaign
When a platform becomes its own best proof.
Overview
When GIMI (then BlockBook) first went live, the goal wasn’t to buy attention but to prove that creativity itself could be the marketing engine. We launched a single campaign called “Show How Easy It Is to Earn”, inviting our early users to post content explaining how simple it was to earn on the platform.
No influencer deals. No paid ads. Just our community and the promise of open creativity.
The results were immediate. Within days, submissions started pouring in from around the world. Creators shared videos, memes, voiceovers, tutorials, and reaction clips, each interpreting the brief in their own way. Many users even began teaching others how to use GIMI, creating an organic learning loop across platforms like TikTok, X, and Instagram.
What started as a simple engagement experiment turned into a full-scale viral movement. The campaign became our first real test of Liquid Content — a self-sustaining ecosystem where content inspires more content.
The Campaign
Creators were asked to showcase the ease of earning through BlockBook (GIMI) in their own authentic style. Submissions included product demos, comedic skits, music remixes, and even AI-generated mashups.
GIMI’s backend tracked verified engagements across external platforms to ensure that only authentic social interactions counted. The campaign also introduced early versions of GIMI’s Engagement Engine and Creator Credit (CC) model, which rewarded creators in real time for external performance.
Key Results
Total Spend: $8,006.34
Total Contributions: 3,661
Total Engagements (likes, comments, shares): 255,357
Total Views: 3.78M
Cost per Engagement (CPE): $0.0314
Cost per View (CPV): $0.0021
Viral Coefficient: 594.48%
Impact
The campaign validated GIMI’s core thesis: authentic user-generated content outperforms paid marketing when creators feel ownership and participation in the story.
For less than $10K, the platform achieved over 3.7 million organic views, with content spreading naturally through social networks. Engagement farming was minimal thanks to built-in moderation tools, and the campaign generated valuable product feedback from thousands of active creators.
Takeaway
When your audience becomes your marketing team, creativity compounds. The GIMI V1 launch proved that authenticity scales faster and cheaper than ads ever could — setting the foundation for our “Liquid Content” philosophy and community-led growth model.
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