📈Earn Park: “Building a Web3 Community, One Post at a Time”

Education meets culture.

Overview

Earn Park is a community-first Web3 platform on a mission to make decentralized finance simple, engaging, and accessible to everyone. Ahead of their Token Generation Event (TGE), the team faced a familiar challenge in the crypto space — how to turn complex financial concepts into culture.

Instead of launching another promotional campaign, Earn Park turned to GIMI to design an activation that would educate through participation. The goal was to let the community do what marketing alone couldn’t: explain, remix, and share Earn Park’s story in their own authentic voice.

The Campaign

Earn Park launched a creative campaign inviting users to “Build. Share. Earn.” The brief encouraged participants to create content that simplified DeFi — from animated explainers and memes to short-form videos breaking down staking, liquidity, and tokenomics in relatable ways.

Through GIMI’s Engagement Engine, each approved submission earned Creator Credits based on verified external engagement. The campaign quickly snowballed as creators across X, TikTok, and Instagram began remixing and reinterpreting complex Web3 topics into digestible, viral content.

Key Results

• Total Spend: $2,986.00

• Total Contributions: 935

• Total Engagements (likes, shares, comments): 81,062

• Total Views: 1.13M

• Cost per Engagement (CPE): $0.0368

• Cost per View (CPV): $0.0026

• Viral Coefficient: 823.10%

Impact

Earn Park’s campaign became a case study in how to turn education into a movement. Hundreds of creators helped demystify DeFi through humor, storytelling, and design, reaching more than a million organic views.

By rewarding participation, not promotion, the campaign built a genuine learning community — transforming Earn Park’s upcoming TGE from a technical milestone into a shared cultural moment.

Takeaway

When you make education participatory, it spreads faster than information — it becomes culture.

A Few Submissions: