📄KLUB28: Content Challenge
Creator become Customers
Overview
KLUB 28 is a premium online casino and sportsbook platform blending high-end entertainment, exclusive rewards, and a modern digital experience. Built for players who want more than just a casino, KLUB 28 offers slots, live table games, game shows, crash games, sports betting, VIP tiers, rollover-free bonuses, and crypto-friendly payments — all inside a sleek, gamified environment.
As KLUB 28 continued expanding across markets, the team faced a common challenge: how to turn growing awareness into active user participation. Not just clicks. Not just likes. But real users taking meaningful action.
To shift from attention to activation, KLUB 28 partnered with GIMI to launch a creator-led campaign designed to onboard new users, inspire content creation, and transform curiosity into engagement.
The Campaign
Powered by KLUB 28, the campaign invited creators to show the world why KLUB 28 is where luxury meets high-stakes excitement. Instead of generic promo posts, the mission was to create authentic UGC-style content highlighting real features: gameplay, bet slips, platform walkthroughs, XP rewards, and VIP progress.
This campaign didn’t just generate hype — it drove platform exploration, real user onboarding, and high-intent creator behavior. Through GIMI’s Engagement Engine, each approved submission earned Creator Credits based on verified external engagement across social platforms.
Key Results
Total Spend: $1,874.71
Total Contributions: 734
Total Engagement: 79,537
Total Views: 743,388
Creator Conversion
292 people signed up and recorded original content, following a multi-step funnel that required: • Platform sign-up • Bonus registration • Platform exploration • Content creation • Social posting • Tagging + hashtags • Link submission
This translates to:
🔥 A 39.7% full-funnel creator activation rate
Cost Metrics
Cost per Engagement (CPE): $0.0235
Cost per View (CPV): $0.0025
Impact
KLUB 28’s activation showcased how a premium gaming brand can transform users into creators — and creators into advocates. Nearly 300 newly activated users followed the full funnel, explored the product, created content, and broadcasted the KLUB 28 experience to their networks.
The campaign didn’t just deliver content; it delivered behavioral conversion. It brought thousands of new eyes into the KLUB 28 universe, generated nearly 1M organic impressions, and built cultural momentum through authentic, creator-led UGC that resonated across TikTok, Instagram, YouTube Shorts, X, and Reddit.
Most importantly, KLUB 28 proved that luxury and performance can co-exist — rewarding creators for showcasing a high-end betting platform built for serious players and serious rewards.
Takeaway
When you turn your platform into a playground for creators, conversion becomes your competitive edge.
KLUB 28 didn’t just promote their brand — they activated a high-stakes creator community.
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