📄PolyPrize 2: “Making Web3 Easy — One New Account at a Time”
Creator become Customers
Overview
MyUnicornAccount and Polygon are on a mission to make Web3 onboarding instant, effortless, and fun. The goal was simple: show the world that joining Web3 is no longer a technical hurdle — it’s as easy as creating an email login.
To prove it, Polygon partnered with GIMI to launch PolyPrize Round 2, a creator-driven activation built entirely around new accounts, new wallets, and real on-chain actions. No crypto experience required. No gas. No friction.
The objective wasn’t just awareness — it was mass conversion: get people to create fresh Polygon Accounts, claim an NFT, and showcase how fast and simple Web3 can be in 2025.
The Campaign
The PolyPrize 2 campaign invited creators to demonstrate the “before & after” of joining Polygon using MyUnicornAccount. All content revolved around starting fresh — a brand-new account, a new NFT, and a real on-chain action completed in seconds.
This campaign turned Web3 onboarding into social content — and the results spoke for themselves.
Key Results
Total Spend: $600
Total Contributions: 400
Total Engagements: 30,000
Total Views: 400,000
Of the 400 total submissions:
250 users successfully created a new Polygon Account and completed the on-chain NFT claim.
This represents:
🔥 62.5% Full-Funnel Conversion
(content creator → new account → NFT claim → on-chain action)
This is an exceptionally high rate for Web3, where typical conversion across similar funnels ranges from 8% to 20%.
Why this matters: This campaign required three meaningful actions, all completed by real people:
✔ Creating a fresh Web3 account ✔ Claiming an NFT ✔ Executing an on-chain transaction ✔ Posting content explaining the process
This proves Polygon’s onboarding flow is simple enough for mainstream users — not just crypto natives.
Impact
PolyPrize 2 delivered something rarely seen in Web3: hundreds of new, verifiable on-chain users created organically through social content.
Creators didn’t just talk about Polygon — they demonstrated Polygon. They showed their audiences what it looks like to join Web3 in under 30 seconds. Skits, memes, screen-recordings, and POVs flooded social media, transforming onboarding into culture.
Takeaway
Web3 onboarding is no longer a challenge — it’s a content moment.
PolyPrize 2 proved that when you make blockchain simple, fun, and rewarding: people don’t just sign up… they go on-chain.
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